How to boost business during COVID-19 events?

With the spread of COVID-19 around the world, some customer asked me: how is the business of restaurants and chocolatiers in China during this event? How did they boost business during COVID-19 events? Actually, due to the quarantine, the impacts to those restaurants or chocolatiers are huge. Many restaurants have only 30-40% sales as normal.  However some chocolatiers or restaurants here did seize this opportunity to open up many new channels and boost their chocolates sales. I have some talks with our local chocolatiers and would like to list below measures. I hope the following can be a kind of inspirations for chocolatiers in the world to boost their business sales. The situation in each country is different, but help each other is the only way to get through together during COVID-19 events.

1. Establish or Online sales channel 

This is the No.1 measurement you need to take. Most chocolatiers or restaurants have existing on-line sales, but focused on off-line sales more than on-line one. During this quarantine, how to boost business during COVID-19 events, I think the following actions can be considered:

-Take videos of your workshop area and measures taken to promote your brand 

-Pay for advertisement, increase brand exposure on community

-related apps or websites

-When necessary, adopt new packaging suitable for home delivery, especially luxury rigid chocolate boxes.

2. Find some success online brand to coorperate sales

When you do not have existing workable online store or you are not good at marketing, you can find some success online sales brands to cooperate with them.

For example, find some on-line stores whose products match chocolates, then cooperate with those stores to sell together. For example, find success on-line shops for following items:

–     Flower

–     Wine

–     Coffee

–     Jewellery

 

3. Start online chocolate courses and sell raw material on-line

Chocolatiers can start online courses on making chocolates or truffles. During quarantine time, many people has to stay at home and online courses will be a goof fit to spend the hard time.

A little sweetness will help to go through hard time. Providing this kind of online course service, not only expand the profit channels, but also help chocolatiers to gather fans. At same time, you can also sell your stock raw material and tools to those fans or chocolate lovers. 

4. Enrich your product line, create custom boxes for special events

Enrich your product lines, related to chocolates, and consider making your own products into subscription boxes as a discount package.  

To sell together with discount and ship together, may save comsumers’ social distancing with couriers.  Hopefully, the above content can provide you with some inspiration so as to boost your chocolate bonbon sales during this event.