2020, How to create premium packaging for chocolatiers?

2020 is an unforgettable year. After COVID-19, along with business recovery, many chocolatiers will face several questions: how to upgrade your chocolates packaging boxes to help chocolatiers’ sales recovery? How to create premium packaging for chocolatiers?

Here we listed some design trends for 2020 premium chocolates packaging boxes. It works too for packaging boxes of bonbons, bon bons, gourment truffles, parlines, confections, etc.

Customize packaging with own unique brand

According to the latest Deloitte Consumer Review, at least 50% of chocolate brand owners want to be able to customize chocolate packaging boxes. COVID-19 will cause poor economic environment in 2020, and many businesses can only stand out by building a brand. And there are many disadvantages for ordinary packaging, such as no brand benefits, hard to recognize, and unsuitable dimensions(either too large or too small), inconvenient to handle chocolates, etc. However, custom premium packaging boxes can solve those issues fully.

Don’t know how to customize it? You only need 5 steps to design premium packaging for chocolatiers.

Use sturdy material for better home delivery sales

According to survey agencies, at least 84% of chocolates consumers are willing to pay more for sturdier packaging for premium packaging boxes. Original chocolate packaging boxes are mostly made of thin card boxes, such as below packaging boxes:

However, in 2019 we see more and more chocolatiers began to upgrade it to premium rigid packaging which is made of thick rigid paper board. I believe that 2020 will continue this trend. Such as below premium packaging for chocolatiers:

Thick paper board material can help chocolatiers to protect inside chocolates in a more proper way, which make chocolates home delivery work. Want to know how to boost your business during COVID-19? Click here. It dose not need to be folded manually, so it will save a lot of labors and time at your side. If you want to know more about the difference of those two boxes, CLICK HERE.

Design transparent window

More and more chocolates are full of colors, especially artisanal chocolate bonbons or gourmet truffles. A premium packaging for chocolatiers will help the sales, but if with clear window to display those artisanal chocolates or bon bons well, it will be much helpful. Beautiful artisanal chocolate bonbons or gourmet truffles will attract more eyes, and increase the sales. At the same time, it will convince more customers to make final decision by seeing those chocolates or bonbons before paying. We are seeing more and more chocolate bars or chocolate bonbons starting to use display boxes with transparent windows, and this trend will continue in 2020 since it helps sales significantly.

Apply Eco-friendly material

This is a big trend, and it has become more and more obvious in packaging box design recent years. Paper is eco-friendly and recyclable, especially in China. Various kraft paper or other seed paper are widely used in China industry, especially in packaging box manufacture. Now, even Kitkat in Japan is starting to ditching plastic bag to paper bag. I believe that more and more chocolate brands will start to choose recycled paper material for premium packaging boxes.

Assemble with plastic tray

There are 3 options for chocolate bonbon dividers or trays. Clear to see through, and form according to individual chocolate shapes.Many benefits of plastic trays: -It can be customized according to individual chocolate shape, especially many special-shaped chocolates. Lipshape, heart shape, oval shape, etc. -There will be enough space between chocolates or bonbons. The whole box set looks higher end and with more brand effects.